Luxury Watches for the Unconventional

At Contrarian, we believe in challenging the status quo while honoring timeless craftsmanship. We redefine luxury timekeeping through a model lineup of exquisite, automatic and quartz, Swiss-made watches that blend precision engineering with both modern and classic design. By embracing a direct-to-consumer model, we make true Swiss luxury accessible without retail markups, long waitlists, or industry gatekeeping, allowing every customer to experience authentic quality at accessible prices.